No matter how good your SEO Company or in-house talent is, brand new Websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a new site owner can possibly do is presume that they are too late and decide not to pursue this marketing channel at all. A good SEO Company should be able to effectively work with a new Web site; setting the foundation for a remarkable success story while still achieving steadily increasing short-term benefit.
The Issues - There are many reasons why new Web sites face an uphill battle. What follows are only a few of the major stumbling blocks.
The Google Sandbox - There is much debate as to what exactly the Google Sandbox is, and even debate as to whether it actually exists. However, recent patent filings on behalf of Google would seem to confirm that one of the factors that Google will take into consideration when deciding how Web sites should rank is the age of the domain name. It is noted that there seems to be a penalty assessed to new Websites, especially those that seem to gain too many inbound links, too fast. This is all conjecture, but this would make sense.
Inbound links factor largely in Google rankings, and therefore many sites that were already popular in Google began selling links from their sites based upon that popularity. However, text-link buying is very hard to police.
Lack of Links - Unfortunately, in this case a new Website is faced with the opposite problem. Links to new Websites are called into question, but without incoming links a new Website has a slim chance of performing well on Google. This Catch-22 is obviously a sore spot for many owners of new Web sites.
Trustworthiness - For many years, a common SEO Company strategy was to set up numerous new Websites all for one company, each geared toward targeting a different search term. This was largely because search engines used to place a much higher importance on the homepage of a Web site rather than interior pages. Over time, search engines caught on to this trick, and as a result new domains are now looked at more skeptically. The prevailing wisdom seems to be that while it is relatively easy and inexpensive to set up a new Web site that targets a certain term, a Website that has been around for much longer and has a breadth of content has much more to lose and is less likely to attempt to game the system.
Go through SEO Training for better understanding of SEO.
The Issues - There are many reasons why new Web sites face an uphill battle. What follows are only a few of the major stumbling blocks.
The Google Sandbox - There is much debate as to what exactly the Google Sandbox is, and even debate as to whether it actually exists. However, recent patent filings on behalf of Google would seem to confirm that one of the factors that Google will take into consideration when deciding how Web sites should rank is the age of the domain name. It is noted that there seems to be a penalty assessed to new Websites, especially those that seem to gain too many inbound links, too fast. This is all conjecture, but this would make sense.
Inbound links factor largely in Google rankings, and therefore many sites that were already popular in Google began selling links from their sites based upon that popularity. However, text-link buying is very hard to police.
Lack of Links - Unfortunately, in this case a new Website is faced with the opposite problem. Links to new Websites are called into question, but without incoming links a new Website has a slim chance of performing well on Google. This Catch-22 is obviously a sore spot for many owners of new Web sites.
Trustworthiness - For many years, a common SEO Company strategy was to set up numerous new Websites all for one company, each geared toward targeting a different search term. This was largely because search engines used to place a much higher importance on the homepage of a Web site rather than interior pages. Over time, search engines caught on to this trick, and as a result new domains are now looked at more skeptically. The prevailing wisdom seems to be that while it is relatively easy and inexpensive to set up a new Web site that targets a certain term, a Website that has been around for much longer and has a breadth of content has much more to lose and is less likely to attempt to game the system.
Go through SEO Training for better understanding of SEO.
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