Different Types of Banner Advertising

Banner advertising involves displaying images in a rectangular form and is one of the popular form of website advertising. Banner advertising aims at making online visitors to  the advertiser's website. It is an effective way of announcing new products and creating brand awareness, which ultimately help promote sales. We will discuss briefly in this article the various types of banner advertising.

Types Of Banner Advertising

Following are the types of banner adds :
1) Flash Banners: It is one of the methods of advertising online that includes multiple messages and functionality that is very interactive. It easily captures one's attention. Moreover, banner adds that are displayed on Yahoo and MSN are flash banner adds.
Benefits :

• These adds receive high click through ratio or rates (CTR) when compared with other types of banner adds.
• Flash banner adds builds a stronger campaign as compared to other types of adds.
• This technology is at present

2) Animated GIF Banners: These banners are created in graphic interchange format where a series of images are played in order. GIF banners support 256 web colors. Design the GIF banners within these colors in order to make it effective. It thus ensures to look its best on all the screens.
Benefits :

• GIF banners can be designed with more special effects as it uses the smallest web color palette.
• Web publishers supports these type of banner adds and are widely used.
• Animated GIF frames can be controlled.

3) Static Banners: Static banners are designed in a single frame with an image and are usually to the point when describing. While creating these banners, a single line of text or copy is used with the aim to remain in the minds of the audience targeted. Most of the business websites uses static banner advertising as they compliment instead of  clashing with color scheme and the page layout they are being displayed on.
Benefits :

• These banner adds are cost effective when comparing with other types of banner advertising.
• These banners add is mostly preferred when there is uncertainty of expectations from the target audience.
• Static banners only deliver the information that is relevant.

4) Types of banner adds campaign :

• Click through banner campaigns: These advertising campaigns offer opportunities in making valuable connection with the audience targeted. A useful tool in these banner campaigns is call for action messages in order to direct the audience you target to your website.
• Branding banner campaigns: These campaigns aim at familiarizing company's name and services to the public, thus making the company's name stick to the mind of the audience targeted.

Things to Consider When Hiring Web Hosting Service for Your Business Website

Web hosting is a tool that helps your website reach customers anywhere across the globe. Therefore, it is important for business owners to go for web hosting. But while choosing a service provider for your business website, you need to consider certain things. We'll discuss them in this article.

Scale and nature of business
The nature of business is a key deciding factor of the service to be subscribed. You might be in e-commerce, one selling services such as law, or selling consumer goods. Each of them needs a website that is operational with different degrees. Thus, if you are in e-commerce, your site needs to be on the Web around the clock because users can come to your site at any time. On the other hand, if yours is a take away business, your website uptime needs might not be so.

Small business owners have a limited amount of resources, which they cannot afford to waste.  Therefore, you need to be sensible to while choosing a web host. Small businesses generally prefer shared servers where they do not have any risk of jeopardizing the security of sensitive data.

Midsized business owners' needs cannot be fulfilled with the limited features of a shared server. For them dedicated  servers would be beneficial in terms of dollars and features. Going for a virtual private network (VPN) is an ideal alternative for medium businesses. Here the user has a reasonable budget-fitting features and has  the required levels of control over the server..

Required features
You need to make a checklist of the features that are useful for your site. Before opting for a service, make sure not to compromise with respect to any of the required service later. This includes the range of control over your server and the levels of data security. The OS based web hosting services should be selected based on the availability of tools and resources to program the servers later on.

The bandwidth and the speed of access is another consideration to consider. The business servers with heavy traffic needs high bandwidth to accommodate more number of visitors. Similarly, the servers that need to be updated need high speed of access. All this could be possible by dedicated servers. The low traffic and limited speed of access requirements can be fulfilled with shared or VPN servers. The low priority can go for shared servers whereas the medium priority can go for VPN servers.

The data security levels vary across servers. Make sure adequate security levels for sensitive data. Dedicated servers give the best security levels due to control over the server, the shared servers have very limited security features. The VPN has security features intermediate between a shared server and a dedicated server.

Other factors that govern the choice of servers is Linux and Windows based servers. These servers have uptime and storage features with flexible levels on every server.
     
Budget feasibility and prospect analysis
Once hired, the server comes with a subscription period. Therefore, it's sensible to hire based on long term prospective analysis. The reach and level of the business within a determined period of time and its requirements are among them. So server choice sensibly to accommodate for future requirements. Budget is a constraint for you and research well before you decide to subscribe to service.

Making a decision about choosing a server is crucial for your business. Hasty and blind decisions could lead to problematic and chaotic scenario in the days to come, while a good and calculated decision can give a peace of mind and good results for your business.

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