Benefits Of Online marketing And Offline Marketing

Marketing means sell of products to the customers. Basically there are two types of marketing: Online marketing and offline marketing. In simple term, online marketing is that kind of marketing which is done through online or by various ads/links whereas offline marketing is done in offline mode.

Major difference between online and offline marketing:

• Offline marketing requires some one to peruse the marketing procedure but nothing is necessary in online marketing process.
• In offline marketing either customer comes to retailer or sales man goes to customer to know the detail of product but in online marketing nothing is required like offline marketing. Every detail of product is available on internet and any one can use that information with the help of internet.
• Offline marketing requires door to door publicity but in online marketing there is no need of traveling.
• Online marketing required less amount of money where as offline marketing demands heavy flow of money.
• Online marketing is totally online so it is open 24/7 but offline marketing works for fixed and limited hours.
• Online marketing can provide his service to any customer at any time but this is not possible in offline marketing.
• Online marketing consumes less time and does not required any physical store but offline marketing is a lengthy process and it consumes many working hours.

Hence, online marketing is the current and effective way of marketing and its helps a lot to improve the current business style. It shortens the work process and provides lots of convenient services to the customer.