How SMS Advertising Works for Banks

Banks are using SMS advertising to develop their relationship with pubic. It is important for them to maintain good relationship with the customers to get more profits and for running successfully. SMS advertising works for banks as advertising tool, to reach more customers by offering special offers for people, like more interest rates, special deposits for particular age group people, etc,.

SMS advertising works for the banks in many ways, such as

1. To reach target customers of different segments
   In many cases banks are offering special day deposits, but they do not getting many deposits. This is because the ads are not reaching the right customer, and hence both the banks and customers are getting loss. If the banks send SMS ad only to the targeted people, then it will reach right person.
   
   For example: A bank is offering a fixed deposit plan to the employee of particular age group, but the bank manger gives this ad in traditional advertising media. This may sometime not reach the target people. But when the banks send SMS to the target people using SMS advertising database, it will give more results.



2. To maintain customer relationship
   Maintaining good customer relationship is necessary for the banks to run successfully. With the help of SMS advertising banks can send transition details message to their mobile. This gives clarity and conforms transition details to the customer.



3. To give new policies terms and conditions information
   Bank changes interest rates, terms and conditions of accounts with respect to the changes in the inflation. Banks use SMS service to give such changes information to their customers.
   

In all the above ways SMS advertising helps the banks.