Using SMS advertising to promote book store gives more profits for the book store owners. Generally every day many new books are coming in to the market. There is need for the bookstore owner, to give updated new books details to the students and professors. SMS advertising can help the shop owners to get many customers. It helps the shop owner to attract many students and professors, by sending messages of special offers to their mobiles. Most of the students search for the best bookstores and discount offers. SMS advertising serves this purpose best, by sending the messages to the required people. SMS advertising is also less expensive advertising tool.
For example: If a shop owner is using traditional advertising method to advertise his bookstore, advertisements can reach only few students, because there is less chance for the students and professors to see those ads. If the owner uses the SMS advertising, the ad can reach many students, as most of the students are using their mobile for many services. SMS advertising also helps to maintain good relationship with the existing customers, by offering their corresponding course books at discount rates. It is not a rule that all the books should be available in all stores. Some books are available in some shops only, in such cases the book seller gives ad through SMS by mentioning the book name. Then the customer, who want the book will visit the store.
Every day many new editions of books come, hence it becomes difficult for the store owner to give ads for every new book through traditional methods. If the book seller adapts SMS advertising, it becomes easy for seller to send ads for special and new entries.
For example: If a shop owner is using traditional advertising method to advertise his bookstore, advertisements can reach only few students, because there is less chance for the students and professors to see those ads. If the owner uses the SMS advertising, the ad can reach many students, as most of the students are using their mobile for many services. SMS advertising also helps to maintain good relationship with the existing customers, by offering their corresponding course books at discount rates. It is not a rule that all the books should be available in all stores. Some books are available in some shops only, in such cases the book seller gives ad through SMS by mentioning the book name. Then the customer, who want the book will visit the store.
Every day many new editions of books come, hence it becomes difficult for the store owner to give ads for every new book through traditional methods. If the book seller adapts SMS advertising, it becomes easy for seller to send ads for special and new entries.
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