Travel agencies are using SMS advertising in many ways to get more passengers. The benefits of SMS advertising for travel agencies are:
- SMS advertising helps the travel agencies to attract more customers by sending messages regarding offering of discount travel rates to a group of people.
- SMS advertising helps travel agencies to maintain a good relationship with their existing customers, by making them know special offers like, special vacation trips and some special couple holiday trip according to the climate changes.
- It helps to offer booking service through SMS and give booking status information to their customers.
- It helps to send remainders to the customer, about their pick up time.
- Travel agencies can also get more passengers in weekends by sending weekend offers SMSes to the customers, like “weekend offer for the families, get free boarding by booking for journeys in our travel agency”.
- If the travel is delayed due to unavailability of driver, then the agencies can inform about the delay in time to the customers through SMS. In such situations, the passengers can arrange their time according to the delay time.
- Sometimes the travel agencies send the baggage in another travel, during those times SMS service is beneficial for the traveler to send baggage collection message.
The above stated points are the various benefits of SMS advertising to the travel agency.
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