How SMS Advertising Works for Banks

Banks are using SMS advertising to develop their relationship with pubic. It is important for them to maintain good relationship with the customers to get more profits and for running successfully. SMS advertising works for banks as advertising tool, to reach more customers by offering special offers for people, like more interest rates, special deposits for particular age group people, etc,.

SMS advertising works for the banks in many ways, such as

1. To reach target customers of different segments
   In many cases banks are offering special day deposits, but they do not getting many deposits. This is because the ads are not reaching the right customer, and hence both the banks and customers are getting loss. If the banks send SMS ad only to the targeted people, then it will reach right person.
   
   For example: A bank is offering a fixed deposit plan to the employee of particular age group, but the bank manger gives this ad in traditional advertising media. This may sometime not reach the target people. But when the banks send SMS to the target people using SMS advertising database, it will give more results.



2. To maintain customer relationship
   Maintaining good customer relationship is necessary for the banks to run successfully. With the help of SMS advertising banks can send transition details message to their mobile. This gives clarity and conforms transition details to the customer.



3. To give new policies terms and conditions information
   Bank changes interest rates, terms and conditions of accounts with respect to the changes in the inflation. Banks use SMS service to give such changes information to their customers.
   

In all the above ways SMS advertising helps the banks.

SMS Advertising for Bookstores

Using SMS advertising to promote book store gives more profits for the book store owners. Generally every day many new books are coming in to the market. There is need for the bookstore owner, to give updated new books details to the students and professors. SMS advertising can help the shop owners to get many customers. It helps the shop owner to attract many students and professors, by sending messages of special offers to their mobiles. Most of the students search for the best bookstores and discount offers. SMS advertising serves this purpose best, by sending the messages to the required people. SMS advertising is also less expensive advertising tool.

For example: If a shop owner is using traditional advertising method to advertise his bookstore, advertisements can reach only few students, because there is less chance for the students and professors to see those ads. If the owner uses the SMS advertising, the ad can reach many students, as most of the students are using their mobile for many services. SMS advertising also helps to maintain good relationship with the existing customers, by offering their corresponding course books at discount rates. It is not a rule that all the books should be available in all stores. Some books are available in some shops only, in such cases the book seller gives ad through SMS by mentioning the book name. Then the customer, who want the book will visit the store.

Every day many new editions of books come, hence it becomes difficult for the store owner to give ads for every new book through traditional methods. If the book seller adapts SMS advertising, it becomes easy for seller to send ads for special and new entries.

Use of SMS advertising to Travel Agencies

Travel agencies are using SMS advertising in many ways to get more passengers. The benefits of SMS advertising for travel agencies are:

1. SMS advertising helps the travel agencies to attract more customers by sending messages regarding offering of discount travel rates to a group of people.
2. SMS advertising helps travel agencies to maintain a good relationship with their existing customers, by making them know special offers like, special vacation trips and some special couple holiday trip according to the climate changes.
3. It helps to offer booking service through SMS and give booking status information to their customers.
4. It helps to send remainders to the customer, about their pick up time.
5. Travel agencies can also get more passengers in weekends by sending weekend offers SMSes to the customers, like “weekend offer for the families, get free boarding by booking for journeys in our travel agency”.
6. If the travel is delayed due to unavailability of driver, then the agencies can inform about the delay in time to the customers through SMS. In such situations, the passengers can arrange their time according to the delay time.
7. Sometimes the travel agencies send the baggage in another travel, during those times SMS service is beneficial for the traveler to send baggage collection message.

The above stated points are the various benefits of SMS advertising to the travel agency.

Role of SMS Advertising in TV Channels

Television channels are using SMS advertising to get more audiences for their broadcast programs. Even though television channel is one of the major advertising tool, it makes use of television to advertise their programs. But in the present generation everybody is busy with their works, they are not interested to watch regular TV programs. Due to this, TV media is also using SMS advertising to advertise their programs.

The role of SMS ad for TV media is

1. To give their programs information to a group of people.
2. SMS ad is the major revenue tool for the TV media. Many times TV medias conduct SMS pole for different events. If the audience wants to respond for this pole, they will give a short code number. The event organizer pays some amount of money for the media, to give audience feedback.
3. To send special programs information, like live shows, live debates and some special day programs, like valentines day special, Christmas day celebrations and national day programs.
4. SMS advertising is cost effective tool. Through this an ad can reach many group of people. Mobile is a personal belonging, so the user carries it most of the times. If the television media sends ad via SMS, the mobile user will definitely see the ad.

The role of SMS advertising is growing greatly due to the above said features.

Know about Application of SMS Advertising Software in Hospitals

Hospitals are using SMS advertising software for their business in many ways. Hospitals are increasing the promotion for their services by using SMS ads. SMS advertising gives benefits for the hospitals to retain their out patients, whom they have lost due to unavailability of the doctors or due to heavy rush in hospitals. SMS advertising helps the hospitals in the following ways

1. SMS advertising helps the hospital to let the general people know the special day services. For example: Many hospitals celebrate some special days, like world heart day, world kidney day, world cancer day, world AIDS day, etc. In these particular days hospitals can get more patients, if they opt for SMS advertising. They can advertise like, 'free heart check up' on World Heart Day and so on.
2. Hospitals also use SMS service to retain their out patients.
   For example: Sometimes due to the unavailability of doctors, the patients may leave the hospital. If the doctor comes immediately after the patients has left, then the administrative staff can send messages to the patients saying “the doctor is available now, please come in”. This helps in creating a good impression of the hospital in the minds of the people and also retains the patient.
3. Generally all hospitals do not have all types of specialist surgeons all the time. If a patient requires some specialist surgeon consultation, but the surgeon is busy in operation at some other branch, then the hospital gives a remainder SMS to the patient after the surgeon has come. In this way a hospital and the patient does not loose their time.
4. Hospitals can use the SMS advertising, to give the test report collection remainder to their patients.
5. Sometimes hospitals conduct health camps, but the camps are not successful, because the ad can not reach the people in time. If the hospitals use SMS advertising, then the health camps can be successful.

In all the above ways, SMS advertising is helpful to the hospitals.

Know about the Effects of Mobile Phone on Kids

With the changing tradition and fashion, many people are using mobile phone not only for the communication purpose, but also for many purposes like to listen to music any time, to take photos and also to access internet. Using mobile has no age limit. Right from parents to kids everybody needs it. Many parents give their mobile phones to their children and keep it near them most of the times. There many advantages from the mobile phones as well as many disadvantages. It is very much harmful to human health and causes many health problems.

The mobile phones have very dangerous effects on kids. It harms their health and disturbs their studies. There is another bad effect of cell phone usage to kids, which is due to the usage of mobile phone by a women during pregnancy period. If they use mobile phones during pregnancy, it will effect both mother as well as child. Many studies and researches have found that, the women who did use mobile phone during pregnancy were 54 percent more likely to have children with behavioral problems and it will increase with the amount of potential exposure to the radiation. And if the children use the mobile phone later, they were 80 percent more likely to suffer from with the behavioral problems.

The sleep deprivation syndrome has been associated with the cell phone usage in the children. Many children's use mobile phones to send text messages to their friends overnights. Due to this they will get sleep deprivation. The director of the Oakland California Public Health Institute's Center for Research on Adolescent Health and Development explains that sleep deprivation can cause problems with mental acuity, mood stability and hyperactivity.

Many youngsters use their mobile phone while there are in driving. Few research studies discovered that around 40 percent of the teens use their mobile phone in driving. This can cause many accidents.

The National Research Center for Women and Families article, named "Can Cell Phones Harm Our Health?" explores the connection between cell phone use and brain cancer. The article cites a study published in 2008 in Physics, Medicine and Biology, that “the brains of children under 8 absorb twice radiation from cell phones as adult brains.”

General Things You Need to Personalize in Your New Mobile

The usage of mobile phone is increasing rapidly all over the world. With the change in time the tastes and preferences of people is changing many times than that was years back. The usage of mobile has became a necessity in the present generation. The mobile phone companies are introducing many features to meet the customer demands. With the increasing technology, mobile phones are becoming better and better. Many people use the default settings of new mobile phone without personalizing the settings to their favor.

Here are few things that you will personalize as per your taste and wish.

1. Overview: There are many ways to personalize your mobile overview. You can add a background image to the main screen, add colorful face – plate, you can change screen theme's and you can change menu icons.
2. Sound effects: There are many options to set your favorite ring tone, you can add some special tone to your favorite person's contact number, you can set different tones for different callers. You can set ring-back tones. You can program different tones for callers to hear on their phone when they phone you. This service is given only by few wireless providers. You can program different tones for messages that are received on your phone.
3. Wallpapers: Many mobile companies provide different wall papers. You can set your favorite wallpapers to appear on your screen. If you do not get your favorite theme or wallpaper, you can download your favorite one from internet.
4. You can personalize Icons, screen saver, logos and face templates, with your favorites.
5. You can add photos of your contact persons to their number. When they call you, you will see their photo along with the number.

In addition to the above ways, there are many other ways in which you can personalize your mobile phone, which creates a unique identity for you.

Know How to Dispose Off Your Old Mobile Phone

In the present generation having a mobile phone is not a big issue, but when it comes to disposing of mobiles, there is a big issue. According to the CTIA reports that around 93% of the population in US use mobile phones. With the advancement of the technology, many people get attracted towards the new versions of mobile phones. In the present generation, many people are buying new mobile phones without disposing off their old mobiles.

In many countries, there are several regulation on properly disposing of old mobiles. Before you throw that old phone in trash, or hide it away in a drawer, think again. There are several ways to safely and charitably dispose of an old phone. First you should be aware of the fact that, in many states, throwing away an old phone is actually illegal. This is because the batteries in cell phones from the 1980's were made with the Nickel, Cadmium, which is considered as toxic. Newer cell phones have lithium batteries, these are also toxic but some what better than the Nickel and Cadmium.

When you have decided to buy a new cell phone, first you should dispose your old phone in a proper way. Like, keep your old phone as a back up, sell it to make some cash or donate it for some one to use. There are few things that you should consider, when disposing off your old phone for the safety of your identity and to protect the environment.

1. First you should take the back up of your phone data, like photos, videos, and contacts to another mobile or PC.
2. Delete all your personal information.
3. Remove the SIM card and memory card, if any.
4. Remove the battery and other accessories.
5. Recycle your phone. Don't chuck it in a bin like a can or a plastic bottle. Phones and their parts and accessories can be reused by someone who can not afford to buy newer models. So many agencies are offering disposing programs like, U.S. Environmental Protection Agency provides the information of recycle programs, which are near to your living place.
6. Before you can throw it in a bin, remove the battery from the mobile to protect the environment and the health of global community. Because mobile phone and its battery consists of many plastic materials. They harm the environment, as they cannot be decomposed into the soil.
7. Before you want to dispose your old phone, you should contact your mobile company for their recycle stores. Many companies provide recycle stores. For example, if you want to dispose your old Nokia phone, you should contact your nearest Nokia store. They will reuse the phone materials to manufacture new things.

In the above ways, you can reuse your old phone, without causing any harm to the environment.

Dual SIM Mobile Phones and Their Benefits

Mobile phones are giving great opportunity for the people to stay connected with their family and friends all the time. Mobile phones also help the people to enhance their relationships. Mobile industry is coming up with new technology and latest features to provide better mobile to its customers. Many mobile companies are introducing new technologies to serve customers more better than the previous. Dual SIM mobile phones are increasingly getting popular among the consumers worldwide.

The creation of dual SIM mobile phones is a great breakthrough in the field of telecommunication. Dual SIM mobile phones are gaining more craze among the youngsters in these days. Most of the people such as professionals, young marketing executives, and other persons need to carry two mobile phones for both personal and professional purposes. With the dual SIM mobiles you need not carry two mobile phones in your pockets, if you want to use two numbers.
Dual SIM mobile phones gives many benefits for different people

1. If you are carrying two mobile phones, one for the SMS and another for the call purpose. You need not carry two mobile phones, if you use dual SIM phone.
2. It is most helpful for the traveler, many traveler carries two mobile phones one for local and other for STD. If they use this mobile phone, it gives flexibility to use the services.

Dual SIM phones are very useful not only for business persons but also for every other individual, especially due to decrease in call rates by different mobile service providers.

How Does SMS Advertising Software Works

SMS advertising software is developed for the purpose to send and receive messages from PC to mobile. SMS gateway is a message transmission between the world wide web and mobile. This software allows the user to send bulk SMS to the mobile users with the help of software database. The SMS advertising software is offered by many SMS software providers. Business persons buy the SMS advertising software from the SMS software providers.

The software provider give a short or long unique symbol code to the buyer. After the software is bought, the business persons first prepare mobile number database of individuals. Then the database is uploaded to the software. After this procedure, the business person prepares his SMS ad in any one of the languages and sends it to the database. While sending it to the database you need to choose the particular group of numbers to which you want to send SMS. After it is sent to the database, the database filters the numbers according to your need. Then the message and the recipient numbers are send to the SMS gateway provider server.

The server sends this message and recipient number code to the short message service center (SMCS). The SMCS is an entity of a mobile station modem, which is fixed at one mobile station (usually it is SIM provider station). This SMCS send the recipient number code to the GMSC (gateway mobile station center). This GMSC send unique code to HLR (home location register). The home location register has all the mobile users registration form details. It gives the recipient network location to the mobile station center. Then the center sends message and the visitor code to the visitor location network(VLR). Finally the VLR conforms the visitor number and the message to the recipient mobile.

It is in a simple manner represented in the form of a flow chart
Business software database → SMS software provider server → short message service center → home location register (registration form details database) → current network location center → mobile.