Thursday, April 21, 2011

How Does SMS Advertising Software Works

SMS advertising software is developed for the purpose to send and receive messages from PC to mobile. SMS gateway is a message transmission between the world wide web and mobile. This software allows the user to send bulk SMS to the mobile users with the help of software database. The SMS advertising software is offered by many SMS software providers. Business persons buy the SMS advertising software from the SMS software providers.

The software provider give a short or long unique symbol code to the buyer. After the software is bought, the business persons first prepare mobile number database of individuals. Then the database is uploaded to the software. After this procedure, the business person prepares his SMS ad in any one of the languages and sends it to the database. While sending it to the database you need to choose the particular group of numbers to which you want to send SMS. After it is sent to the database, the database filters the numbers according to your need. Then the message and the recipient numbers are send to the SMS gateway provider server.


The server sends this message and recipient number code to the short message service center (SMCS). The SMCS is an entity of a mobile station modem, which is fixed at one mobile station (usually it is SIM provider station). This SMCS send the recipient number code to the GMSC (gateway mobile station center). This GMSC send unique code to HLR (home location register). The home location register has all the mobile users registration form details. It gives the recipient network location to the mobile station center. Then the center sends message and the visitor code to the visitor location network(VLR). Finally the VLR conforms the visitor number and the message to the recipient mobile.


It is in a simple manner represented in the form of a flow chart

Business software database → SMS software provider server → short message service center → home location register (registration form details database) → current network location center → mobile.

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